Did you know about the perfect and best size for eCommerce product images? If you are starting anew business read our guidelines. 5 Types Of Digital Marketing At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself. You may want to make people find your website, have a look at your products, understand your services or get to know about your offers.
There is more to photography than just point-and-click. Staging and context in online product photography can help online merchants shine a new light on their lineup. Allow one of our design experts to show you the ropes.
For better or worse, the value of a business’s products are judged by the design quality of its digital storefront. An ugly site is perceived as being untrustworthy and can adversely affect its ability to generate revenue. There are things that can be done to lessen this fact but there’s no getting away from the importance of having an attractive site.
Product photography is one of the best, and easiest, ways to increase the attractiveness of a website. Large, high quality images help the viewer to better envision the products, which can mean the difference between making a sale or losing one. There are multiple different types of product shots; mixing them can add some much needed variety to the site. Below are the types of shots with some additional information about their benefits.
The individual shotThe most common type of photo, you can find these on category and product display pages. They emphasize an individual product and is usually taken on a white or black background. Typically all available products on a site will be shown in this format.
Uses: Sweet, simple and obligatory product photos for basic listings and narrow category pages.
Tips: It is tempting to stick to manufacturer photos, and you may have to rely on those until you build up your own photo library, but your own images will add distinction to your site and to your brand.
The group shotThe opposite of an individual shot, this type of shot is chosen for displaying items in the same product line. Occasionally these shots are also used for products that are packed in different quantities.
Uses: Showing the entire available product range, visually suggesting accessories or creating a hero image for your category page.
Tips: Presentation matters. Try organizing your products into different shapes, rather than just sticking to rows and columns, and get plenty of input from friends.
The detail shotFrequently used for shots involving technology products, this closeup shot shows individual parts or features of the product for emphasis. They are usually zoomed in tight and activate at least three edges of the photo area.
Uses: Visually communicating attention to detail, quality parts or vanity branding.
Tips: As hinted above, frame your image so that at least three edges of your product come into contact with the photo area. Lighting is always important for photos, but they make even more of a difference in detail shots. Remember: sunlight is ideal, so shoot outside if you are able.
The component shotIndividual parts of the product are photographed to add emphasis. Composition varies but is generally taken in a consistent way that shows the parts are all related.
Uses: Products with exchangeable parts, such as this 3-in-1 mixer with blades and mixing bowl, with the dough maker called out for emphasis.
Tips: Remember that parts appearing on the outside edges of the image tend to draw the eye, such as the dough hook in this example.
The teaser shotTeaser shots are often done to increase viewer interest and displays artistic appeal. They show the product being used in a way that suggests a lifestyle and generally includes heavy usage of props. This type of shot is typically used on header/splash pages and category dividers.
Uses: Showing everyday life utilizing candid shots displaying products in the background or as a subtle foreground element.
Tips: This images will not be suitable for every product or even every store, and lifestyle photos can deter some customers if they are perceived as dishonest. In most cases, you will want to be conservative in using them, saving such shots for the homepage and changing them on occasion to avoid viewer fatigue.
Take the time to review the images on your homepage, as well as a sampling of product and category pages, and spend a few moments thinking about how your products would look solo, as a set, in detail or in use. You do not need an expensive camera to take a great picture--even the camera on your phone can hold up to the quality of professional cameras of a few years ago--you just need great lighting and time to explore your subject from different angles until you find the perfect shot. For more tips, check out our article on taking professional product photos with your smartphone.
-Juliette Pepperell, Web Designer
Images are measured and set in pixels, for example, 800 x 800 pixels. Note that the first number is the width and the second is height.
We recommend organizing your images in a folder offline and keeping a backup in case you need them in the future or mistakenly alter one and wish to revert to the original.
Types of images ↑ Back to top
WooCommerce uses three types of Product Images for different locations and purposes:
- Single Product Image is the largest image and refers to the main/featured image on your individual product details page.
- Catalog Images are medium-sized images appearing in product loops, such as the Shop page, Product Category pages, Related Products, Up-sells, and Cross-sells.
- Product thumbnails are the smallest images used in the Cart, Widgets, and (optional) Gallery thumbnails underneath the Single Product Image.
Adding Product Images and Galleries ↑ Back to top
Adding product images and galleries are options available on the right-hand side when adding or editing a product in your store from WooCommerce > Products.
Product image ↑ Back to top
The Product Image is the main image for your product and is reused in different sizes across your store.
Select Set Product Image.
Select an existing image in your Media Library or Upload a new one.
Remove and Edit the product image if you’d like to change it, as needed.
Adding, removing and editing a product image is done in the same way as featured images for posts and pages.
Product Galleries ↑ Back to top
Add images to the Product Gallery ↑ Back to top
Product galleries display all images attached to a product through the Product Gallery meta box.
Create a Product Gallery using the same method as adding a Product Image, but using the Product Gallery meta box.
The Five Types Of Ecommerce Product Photosynthesis
Reorder images in the product gallery ↑ Back to top
Images in the product gallery can be re-ordered easily via drag and drop. Simply reorder your images by moving them around.
Remove images from the product gallery ↑ Back to top
To remove an image from the product gallery, hover over the image and click on the red “x.”
Customer view ↑ Back to top
Once a product image and gallery have been added, customers can see them in your store.
It’s also possible to Zoom and see a closeup of the image by hovering over it.
Or customers can click the Magnifying Glass+ option in the upper right corner.
And a Lightbox pops up so customers can see a highlighted closeup of the image against a dark background and, if there is one, view the Gallery as a slideshow.
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Touch gestures also work on mobile.
FAQ ↑ Back to top
What is the ideal image size to use with WooCommerce? ↑ Back to top
We recommend a minimum size of 800 x 800 pixels, width, and height. This renders well for the main/featured image, catalog image, and thumbnail image. Images that are larger are even better, especially if you’re selling items with great detail.
It’s possible to use images of lower resolution. However, your images are a key tool in selling and promoting your products and services online, so they should be of high quality.
What happens if I forget to set an image size? ↑ Back to top
WooCommerce automatically sets a size for you and generates images for customers to see on the front end.
My images are blurry/fuzzy, how do I fix them? ↑ Back to top
Have a look at: Fixing blurry product images.
What is the Lightbox in WooCommerce? ↑ Back to top
Lightbox is a feature that opens your image or images against a dark backdrop, shining a light on them, similar to a real-life photo lightbox.
Can I turn off the Lightbox? ↑ Back to top
Yup, see: Disable WooCommerce 3.0x Lightbox. Be aware this is customization beyond what we can help with via our Support Policy.
What is the Image Zoom in WooCommerce? ↑ Back to top
The Five Types Of Ecommerce Product Photoshop
If you’re looking at a product and hover over it you’ll notice the image zooms in where your cursor is on the image. This is helpful to get a closer and quick look at some products that might have intricate details that aren’t clear in their normal image in your store.
Can I turn off the Image Zoom functionality? ↑ Back to top
Yes, of course. Just know this is a customization, and we can’t offer help with this under our Support Policy. Nonetheless, see more on Disabling WooCommerce Zoom.
How do I set image dimensions in a custom theme? ↑ Back to top
If you’re building a custom theme, you may want to configure image settings automatically. Use the snippet here: Set Image Dimensions in a Custom Theme.
I don’t see the Product Images settings described in WooCommerce Customizer above. ↑ Back to top
This might occur for two reasons:
- You’re using a version of WooCommerce lower than 3.3x.
- Your theme has declared support for a specific image size. This can be undone by using the code given under Theme Support at WooCommerce Image Improvements.