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Posted By admin On 23/08/21
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If you're launching a crowdfunding campaign solely to raise money for your business, you're missing the point, says Danae Ringelmann, co-founder of the popular San Francisco-based crowdfunding platform Indiegogo.

The crowd funding project for Warblade MK II ended with 230% over the initial goal!! This is fantastic! So I will now be able to pay for the graphics for the game (done), order Unity 4 with Android license (done). Get a Android testing device (Nexus 7 tablet) and more. Prizes will be sent out as soon as they are ready and I receive them. Crowdfunding App Voice Over Ip Service Social Network Wi-fi Hotspot We just speak one language here– Voice Overs, and undoubtedly English as well. The goal of our website is to be your one-stop pitstop for actionable advice and to keep you approximately date with the current trends in text to speech software.

'There is not a better indication of the market than people actually voting with their dollars,' says Ringelmann. 'It is so much stronger than any Facebook Like button or focus group could ever provide.'

For example, the campaign for the Ubuntu Edge smartphone raised over $12 million during its Indiegogo campaign, which ran from July to August. Despite the success of raising the most money on the platform, the Ubuntu Edge still fell short of its $32 million goal and founder Mark Shuttleworth had to return all of the money to pledgers. But was the campaign a failure? According to the Ubuntu Edge team, no. They determined that consumers were interested enough in the product to spend money on it. It was a validation of demand.

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The campaign for the Ubuntu Edge smartphone raised more than $12 million, but never collected a dime because it fell short of its $32 million goal.

Related: What the U.S. Can Learn From the Netherlands About Equity Crowdfunding

'All of the support and publicity has continued to drive our discussions with some major manufacturers, and we have many of the world’s biggest mobile networks already signed up to the Ubuntu Carrier Advisory Group,' wrote Shuttleworth in a blog post published after the campaign ended. Gk gaming potatoes vs.

Other Indiegogo campaigns got the best of both worlds: Cash and market design advice. The entrepreneurs behind the MisFit Shine activity tracker, raised $847,000 over two months ending in January of 2013, blowing well past the goal of $100,000. The Misfit Shin, a device that clips onto your clothing and sync with your smartphone to track your activity for the day, also landed at number 42 on our 100 Top Crowdfunded Companies list.

'They actually used Indiegogo not just as a way to raise money but also as a way to get smarter faster -- and those are literally the campaign owner's words,' says Ringelmann.

The team learned that customers were willing to pay as much as $50 more for a black version of the device and that his customers really wanted accessories, like a necklace and a bracelet, with the device attached. In response, founder Sonny Vu added a perk in the campaign for a necklace that was claimed by 125 funders. 'He literally partnered with his customers to develop a better product,' says Ringelmann, which, she says, is the best way possible to use crowdfunding.

The MisFit Shine activity tracker, about the size of a couple of quarters, raise more than eight times its funding goal.

Related: One of Shark Tank's Original Sharks to Launch Crowdfunding Site For Inventors

Another successful Indiegogo campaign that landed on our Top 100 Crowdfunded Companies list coming in at number 90, is the 1:Face Watch, a watch with different colored bands representing support for various causes. For each cause on the Indiegogo campaign, a different number of watches had to be sold to make a specific change. For example, one grey watch fed 16 children, 625 yellow watches paid for one drinking well, 14 pink watches paid for one mammogram and so forth. The campaign, which ran through October and November last year raised $357,000, more than 14 times its goal of $25,000.

'They really integrated the desire for people to align their values with the products that they buy,' says Ringelmann The 1:Face Watch is currently available in Journeys stores.

In the end, Ringelmann says that crowdfunding is about more than money. By putting a product on a crowdfunding platform, an entrepreneur not only gets market validation it also starts to elicit a groundswell of support.

'It makes the customer part of the creation process. And it empowers the customer to shape the world around them, so once they fund you, they are actually far more engaged in the success of your product,' Ringelmann says.

'Treat your funders like teammates, they are helping you bring this idea to life. If you empower them to be on your team, they will not just fund you, but they will bring in others and you will get your business off the ground.'

Related: Crowdfunding's Growth Spurt Going Strong

Howard Marks (in blue sweater) co-founded StartEngine in 2014.

After selling his company, Acclaim Games, in 2010, video game industry veteran and former Activision Studios Chairman Howard Marks set his sights on a new goal: fostering the growth of the tech industry in Los Angeles.

Marks launched a startup accelerator called StartEngine the following year and began making early investments in fledgling startups, as well as guiding founders through the process of building a successful business.

The results were disappointing.

“We made 20 investments for three years,” he said. “Out of our 60 investments, I would say 50 failed to get any capital.”

It was a learning experience for Marks.

“I didn’t understand how the system worked,” he said. “No one told me that in order to get venture capital, you need a certain pedigree.”

Female founders and entrepreneurs of color seemed to have a particularly difficult time attracting investment, he said.

Then Marks began reading about the Jumpstart Our Business Startups, or JOBS, Act, signed into law by then-President Barack Obama in 2012.

Key provisions of the bill opened the door for nonaccredited investors to purchase shares in startups, making it easier for businesses to use crowdfunding to get off the ground. Prior to the JOBS Act, businesses could only raise money on crowdfunding platforms like Kickstarter by offering rewards in exchange for contributions.

Marks said that arrangement put businesses at a disadvantage when going to the general public for funding while donors got little in return if a funded project turned out to be successful.

The founders of virtual reality company Oculus famously rode a successful Kickstarter campaign to venture capital success and an eventual $2.3 billion acquisition deal with Facebook Inc., leaving early funders with free VR headsets and little else.

“I thought this was offensive,” he said. “All those backers who backed the company from day one with enthusiasm and passion got nothing.”

Excited about crowdfunding rule changes included in the JOBS Act, Marks and co-
founder Ron Miller launched StartEngine Crowdfunding Inc., a platform enabling the type of securities offerings legalized by the JOBS Act.

“I thought, let’s take the Kickstarter model, add stock to it and see what happens,” Marks said. The new incarnation of StartEngine launched in 2014 and has facilitated investments from more than 300,000 users, according to the company.

StartEngine makes money by collecting commissions on the sale of securities, as well as providing consulting and advertising services for companies raising money on its platform.

Pitch perfect

Crowdfunding Is Over Emv Software Small Business

SoftwareOn the StartEngine website, an array of startups pitch potential investors with flashy promotional videos. Company pages are complete with continuously updated funding figures, as well as information about the number of backers and the time left on a given offering.

Companies raising funds through the StartEngine platform include businesses in a wide variety of industries with diverse funding needs.

Knightscope Inc. makes robotic security devices used in shopping malls and parking lots. The company has raised more than $3 million in its current StartEngine
campaign, making use of a JOBS Act regulation that allows companies to raise up to $50 million in a year through large offerings sometimes referred to as “mini IPOs.”
Brentwood-based spirit brand Acre Mezcal Holdings Corp., meanwhile, has taken in a little under $200,000 through a Regulation Crowdfunding offering, which allows companies to raise up to $1.07 million under guidelines from the Securities and Exchange Commission.

Smaller raises

Sherwood Neiss, principal at Crowdfund Capital Advisors, says smaller raises like this one are typical on platforms like StartEngine. Indeed, a 2019 SEC report indicated that between 2016 and 2018, the median amount raised by companies through Regulation Crowdfunding offerings was just over $100,000.

Neiss says it’s not necessarily a bad thing that most companies receive a relatively modest amount of funding through equity crowdfunding campaigns.

“Success stories don’t have to be $1 million campaigns,” he said. “I speak to entrepreneurs all the time who have, like, a bakery that raises $50,000. It’s just $50,000, but they’re jumping up and down screaming and shouting because the banks weren’t lending to them.”

Marks says interest from both companies and investors in equity crowdfunding has grown rapidly in recent years. More than half of the $250 million companies have raised through the StartEngine platform was recorded in 2020 alone, according to the company.

“Our job is to be able to absorb this kind of growth,” he said. “There are millions of people out there who want to invest. We’ve got to create that marketplace somehow.”
Marks says the next step for the company will be developing a secondary market where investors can trade shares of businesses that have raised money from the crowd.

According to Neiss, the crowdfunding industry is approaching a “tipping point,” largely due to recent crowdfunding rule changes approved by the SEC that could draw new companies to platforms like StartEngine. Under the new rules, companies can raise up to $5 million through Regulation Crowdfunding, nearly four times what’s now allowed.

Making a big difference

That won’t mean much to the small businesses now raising amounts in the hundreds of thousands, but it could make a big difference for companies looking to equity crowdfunding as an alternative to venture capital investment.

“These startups looking for a Series A round can now actually go to the crowd and raise money from them rather than spending time courting (venture capitalists) to invest in these deals,” Neiss said.

That’s the future Marks says he envisioned when he abandoned his accelerator project and launched the StartEngine platform.

“It’s very frustrating to watch a young person with their dream get completely discouraged because no one will invest in their company,” he said. “Not every company should get investment, but I believe the playing field should be level.”

Sometimes, of course, there are good reasons traditional investors might steer clear of a company. In a November statement regarding the recent Regulation Crowdfunding rule change, dissenting SEC Commissioner Caroline Crenshaw said that allowing unproven companies to raise more money through equity crowdfunding platforms would put investors at greater risk.

“The rule fails to address the fact that in the private markets, the rich and well-connected typically have better access to the most promising companies, while retail investors get the leftovers — too often, unfortunately, the losers,” Crenshaw said.

Marks says these concerns overestimate the acumen of individual investors and underestimate the ability of everyday people to discern which companies have a chance to succeed. “I think the crowd has wisdom,” he said. “They bring to the table 1,000 opinions versus one.”

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Crowdfunding Is Over Emv Software For Real

Marks says crowdfunding also gives greater opportunities to business owners who may not have access to deep-pocketed investors but who have a strong network of family, friends and even customers to support them. “When you remove those barriers, people will come,” he said.

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